The power of representation in film
For the first time in U.S. box-office history, two movies with Asian-led casts recently finished in the top-five of the weekend box-office. Crazy Rich Asians, the first movie since 1993’s Joy Luck Club with a…
Denial of Service: The Debate between Religious Freedom and Marketplace Inclusion
In the following post D’Amore-McKim School of Business Assistant Professor Daniele Mathras examines policy implications from the conflict that can arise between businesses and customers of differing religious ideologies. Religious freedom and marketplace inclusion are two core American…
Should your marketing manager be ‘socially responsible’?
In the following post, D’Amore-McKim School of Business Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm. A…
Big data, big bias?
In the following post, D’Amore-McKim School of Business Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications. In the 2016 Global Perspectives Barometer, about 800 Leaders of Tomorrow cited “innovation…
How social media increases shareholder value through consumer mindset metrics
In the following post, D’Amore-McKim School of Business Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction. American companies now spend…
Amazon buys growth (and a pipeline) with Whole Foods
In the following post, D’Amore-McKim School of Business Associate Professor Bruce Clark discusses the future of Amazon after its monumental move to purchase Whole Foods. It was a good week to be a Whole Foods shareholder….
Customer engagement in a big data world
In the following post, D’Amore-McKim School of Business Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement. Marketing managers have long recognized customer engagement as an…
Does Settlement Mean VW is Out of the Woods?
In the following post, D’Amore-McKim School of Business Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception. On June 28, 2016, Volkswagen…
Understanding the Effects of Religion on Consumer Behavior
In the following post, D’Amore-McKim School of Business Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation. Religion is an important part of life…
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors. Q: What is a seeded word-of-mouth (WOM) campaign? Q: What is a…
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