In the following post, D’Amore-McKim School of Business Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm. A…
In the following post, D’Amore-McKim School of Business Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications. In the 2016 Global Perspectives Barometer, about 800 Leaders of Tomorrow cited “innovation…
In the following post, D’Amore-McKim School of Business Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction. American companies now spend…
In the following post, D’Amore-McKim School of Business Associate Professor Bruce Clark discusses the future of Amazon after its monumental move to purchase Whole Foods. It was a good week to be a Whole Foods shareholder….
In the following post, D’Amore-McKim School of Business Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement. Marketing managers have long recognized customer engagement as an…
In the following post, D’Amore-McKim School of Business Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception. On June 28, 2016, Volkswagen…
In the following post, D’Amore-McKim School of Business Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation. Religion is an important part of life…
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors. Q: What is a seeded word-of-mouth (WOM) campaign? Q: What is a…
When it comes to gift giving, it’s the thought that counts — but not in the way you might expect! Gift givers often err by putting too much thought into their gift selections: they overthink…
Traditional theorists train marketers on a magical three-second window to catch a shopper’s attention and generate commitment to purchase their product at retail. But what happens when the shoppers don’t come and the aisles remain…
