In the following post, D’Amore-McKim School of Business Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction. American companies now spend…
In the following post, D’Amore-McKim School of Business Assistant Professor Keith Smith highlights the importance of strategic survey design and the impact it can have on data-informed decision making. Quality marketing and management decisions are increasingly driven by the data…
In the following post, D’Amore-McKim School of Business Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement. Marketing managers have long recognized customer engagement as an…
In the following post, D’Amore-McKim School of Business Associate Professor Samina Karim explains the importance of a strong business foundation for technology and innovation leaders in today’s evolving business world. How is the role of…
In the following post, D’Amore-McKim School of Business Professor Tucker Marion outlines a unique new learning model and partnership being used to teach innovation in our Masters of Technological Entrepreneurship program. This semester, Master’s in Technological Entrepreneurship…
In the following post, D’Amore-McKim School of Business Jean C. Tempel Professor of Entrepreneurship and Innovation Fernando Suarez examines the history and future of technological platforms and their impact on the business sector. The last…
In the following post, D’Amore-McKim School of Business Distinguished Professor of Supply Chain Management Nada Sanders, an expert in business forecasting and risk management, explains the importance of human judgment in the forecasting process and…
In the following post, D’Amore-McKim School of Business Associate Academic Specialist Steven Kursh discusses how technology will influence the future of the financial and insurance services industries. We stand today on the precipice of significant…
In the following post, D’Amore-McKim School of Business Assistant Professor Martin Dias discusses the ways human-augmented technology can impact our personal and professional productivity and offers solutions to its pitfalls. Internet-connected devices definitely provide the opportunity…
In the following post, D’Amore-McKim School of Business Dean Hugh Courtney talks about how advances in information technology, globalization, and disruptive innovation impact not only global business industries, but higher education as well. Professors are…
