In the following video post, D’Amore-McKim School of Business Distinguished Professor Ravi Ramamurti answers questions about the lessons that can be learned from reverse innovation.
Ravi Ramamurti and his co-author Vijay Govindarajan, the Coxe Distinguished Professor at Dartmouth’s Tuck School of Business, were awarded the inaugural Strategic Management Society’s 2017 Global Strategy Journal Best Paper Award for their article, “Reverse innovation, emerging markets, and global strategy.”
In this video, Ramamurti examines the findings of the article and his study of “reverse innovation,” which occurs when innovations are adopted in poor countries before being adopted in rich countries. He identifies the power of innovation that comes out of necessity and resilience in emerging markets and how countries like the U.S. can learn from these creative solutions.
The award-winning article is the second-most cited article in GSJ—second to, “What is really different about emerging market multinationals?” which was also authored by Ramamurti.